Passion For over 140 years, Wella has been delivering innovations and services that enable hairdressers’ creativity.

The company’s story begins in 19th century Germany, with the vision and passion of one hairdresser, Franz Ströher.

Wella Professionals unites colour, care and styling to offer a broad and deep portfolio of professional hair care products for in-salon and home care use.

For more than 135 years, Wella Professionals has been one of the world’s leading hair colour brands. In 1950, they introduced Koleston, the world’s first permanent colour in a cream consistency. The tradition of world-firsts continues to this day with Wella formulating innovative colour, care, and styling products to meet clients’ ever-changing needs.

Wella Professionals in-salon ranges include award-winning, high performance demi- and permanent colour and treatments. It’s vast range of specially formulated, professional homecare products maintains the integrity, colour, and health of hair in-between salon visits. EIMI, Wella’s styling and finishing range creates long-lasting styles for all hair types and lengths.

The brand is deeply vested in the professional training of stylists to ensure that they are always up-to-date with hair trends and techniques, making every day a great hair day for salon clients! Wella-trained stylists are passionately professional about their trade. They understand that the difference between being a good stylist and a great stylist is knowing how best to deliver perfect results to you using these innovative, high-performance, professional products and services.

The obvious choice for salon professionals for their valued clients – you can’t go wrong with any of their offerings.